I’m going to say something mildly controversial for someone who literally sells eye cream. Some of them are pointless. There. I said it.
Not all. But enough that I understand why people side-eye that tiny $100 jar with skepticism. The question isn’t “are eye creams a scam?,” – it’s “how do you differentiate a good eye cream from one that’s just clever marketing?”
Yes, there are eye creams that are basically diluted moisturizer in a smaller jar with a bigger price tag. If the ingredient list is identical to the brand’s face cream, just repackaged, that’s a red flag. You’re paying for marketing.
Why the eye area is different
The skin around your eyes really is different. Thinner (about 40% thinner than the rest of your face, actually). More delicate. And fewer oil glands, which means it dries out faster and shows signs of aging earlier. So yes — dehydration, irritation, and collagen loss show up there first. But that doesn’t automatically mean you need a separate product. This is where formulation really matters.
Yes, there are eye creams that are basically diluted moisturizer in a smaller jar with a bigger price tag. If the ingredient list is identical to the brand’s face cream, just repackaged, that’s a red flag. You’re paying for marketing.